Aspire USA was born in 2017 after our founder Holly decided to leave her job in teaching to build a consultancy unlike any other. The main objective is to not only assist in placing talented atheltes in the US, but also working hard to place athletes at the RIGHT university. At our heart, we’re a small agency and will remain that way to ensure we provide quality guidance and build lasting relationships with clients all the way through college and beyond. 


Aspire USA's founder Holly Cram followed a path to America, studying at Richmond University on a 4 year Hockey scholarship. 
U.S.A All-American player and Hall of Fame Inductee 2015 
150 International Caps for Scotland and GB Hockey 
Competed at Commonwealth, European and World Cup level 
Ambassador for Glasgow 2014 Commonwealth Games 
Champions in School Mentor and Athlete 
Qualified Teacher 


Responsible for supporting rugby academies and players and identifying scholarship opportunities in the States with D1A and D1AA university clubs. 
Professional rugby player at Northampton Saints 
Head of Northampton Saints Academy 
USA Rugby backs coach in the 2003 Rugby World Cup 
Qualified Teacher 


Studied Psychology and played Field Hockey at Old Dominion University from 2010 to 2014 
Captain and Academic Captain of Old Dominion Field Hockey Team 2014 
2nd team All Big East 2014 
Appointed and served as Assistant Field Hockey Coach at Johns Hopkins University 2015 to 2016 
Appointed and served as Interim Head coach at Johns Hopkins University from 2016 to 2017 
Coaching at University of Nottingham 2018 through present 


Turned professional at Manchester United 
Played for Leicester city – saw them win the league! 
Went on loan to Rotherham, Hartlepool and Notts County 
Joined the Portland timbers in the MLS 
San Antonio FC 
Phoenix Rising 


Played professional football for 16 years in the English Premiership, Championship and Wales International Team 
Launched John Robinson Soccer Schools in 2003 
Coached Youth Academies in Florida in 2009 
Started his own Academy in 2016 with over 200 played aged 9-19 years 
John Robinson Soccer UK and USA provides a complete pathway in football and education for players aged 8-18 years 
John is presently based in Dubai as Academy Director for Coventry City UAE. Were he develops all football programmes, and coaches several programmes in Dubai and Abu Dhabi from After School, Camps, Academy and the Talent iDentification Programmes 
Natalie was Operations Director for John Robinson Soccer USA, helping over 70 players obtain USA Scholarships, from across Europe 
Natalie was Operations Manager and Director for John Robinson Soccer UK Academy helping grow many programmes within East Sussex 
Natalie is presently based in Dubai and is Programme Manager for Coventry City UAE. Were she designs marekting, manages and coordinates several programmes in Dubai and Abu Dhabi from After School, Camps, Academy and the Talent iDentification Programmes 
'Since arriving in the UAE in 2021 and through our work with schools and football academies, we quickly identified an appetite for Scholarships to USA Colleges. The UAE is a very transient and multinational country, with many expatriate students keen to study higher education in Europe and USA. 
I had spent 11 years in the USA coaching youth and semi-professional soccer teams, and prior to moving to Dubai, Natalie and I spent 2 years in the UK facilitating USA College Scholarships for players from the UK and Europe. These experiences provided us with an acute knowledge of the USA College system, and the process to obtain scholarships for overseas players. 
We were keen to offer these opportunities to players in the UAE, but were unable to find an organisation that shared our ethos that placed priority on what is best for the player, academically and athletically, and to engage with them and their parents to guide them through every stage of the process. 
When Jack told us about Aspire, we knew they were the right organisation for us. After speaking with Holly Cram, this affirmed our belief in the company and confirmed that we shared the same values. We are delighted to be their exclusive partners in UAE, and the future opportunities for players from the UAE.' 
- John Robinson 





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